I grew up with my father in sales. He was eventually a very successful real estate broker with 4 thriving offices.
Now 83, J.Pat O'Neill - my father still has a passion for this business and holds and active license just to give referrals.
When we first got married, my hubby sold real estate for s short time. That was when interest rates climbed to 22% and he decided to go back to school and get a real job. :) Eventually my father closed up shop due to the market of the early 80's. (aforementioned)
I was a stay at home mom for many years. We have 5 amazing kids! I decided 8 years ago to get my real estate license. Something I had been considering for some time.
The most central thing I have learned in this business is that SALES is not at all what some people think it is. There are dozens of approaches to sales. Here is my motto: Service, Knowledge and Passion = Sales.
Sales makes the world go round. But good sales is not what some perceive it to be, or even more importantly- what it used to be. Old "sales techniques" don't work in today's world. Here is a secret: I can't talk anyone into buying a certain house. I can however, outline the facts and be a trusted adviser.
I do work very hard to MARKET AND SELL my listings!
I do find with some people, I have to SELL MYSELF. Not to ever be mistaken with SELL MYSELF OUT!
Pushy, manipulative sales pitches are offensive, and don't bring the best long term result: referrals.
I genuinely care more about what is best for my clients. I have actually advised several people not to move. I don't think selling a home, when you aren't 100% sure it is the right time is good for anyone.
I remember some of the old school " pressure based" sales tapes that went around 30 years ago.
I am proud to be in sales, and yet I don't want people to roll their eyes when they see mme coming.
First and foremost, I am a mother, wife, friend, daughter, sister...
I just happen to love real estate and have the privilege of "selling" it.
BethAnn Long ~ Spokane Realtor- Coldwell Banker Tomlinson South Inc.
...there's no place like your home!